Recent Changes

Marc Jacobs
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new fashion statementforstatement for little ones; advocates for the LGBTQ community.
Body Image and Fashion
The fashion industry is one of the main perpetrators of endorsing unrealistic beauty ideals. These unrealistic beauty ideals consist of the extremely tall and thin woman. These beauty ideals are evident in the type of models they use for print advertisements and even more so on the runway. Within the fashion industry one's appearance is of utmost importance. This leads to a great amount of stress and many of these models resort to dangerous solutions to keep their weights down. These "solutions" can take the form of extreme dieting and exercise and occasionally it can lead to anorexia nervosa. As a result many of today's young women and girls are starving themselves in hopes of attaining the body put forth by the fashion industry.

American Apparel
Designers like American Apparel, a store aimed at teens and young adults have always been in tune with gender and sexuality, but have most recently decided to "celebrate sexuality" and gender, and focused more on building a LGBTQ and heterosexual world of fashion just for those which do not fit the mold. With racy but simple and classic pieces, which are seen on those both male and female, heterosexual, gay, and bisexual the designers and company cater and support a new generation; one which destroys hetero hegemony and overcomes LGBTQ oppression. - Hana Salameh
Marc Jacobs
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Marc Jacobs
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Celebrated fashion designer Marc Jacobs, who has risen to popularity through out the years, and is more admired than ever recently developed a powerful new fashion statementfor little ones; one which directly advocates for LGBTQ community. The line for children constructs a much different perspective than any other childrens line. Marc Jacobs line screams, "If dad says no, ASK DAD!" and, "If mom says no, ASK MOM!" The printed t-shirts are adorable, and perfect for new generations filled with understanding of all genders, sexualities, and the cocktails we are comprised from that make us who we are. - Hana Salameh

Sex and Fashion
Calvin Klein
attract men; comprisingcompromising themselves, and
Victorias Secret
In 2010 Victorias Secret, a lingerie company who has lines targeting young teens and adults, promoted a new type of fashion in the lingerie world, one that fell under the category of, "One gift, a thousand fantasies." Their Christmas line advocated the gift of sex, while adorned in their fashion. With young girls idolizing the Victorias Secret Angels, and boys of all angels fantasizing about them, Victorias Secret began constructing societal beauty and sexual norms. This ad specifically, demonstrates the need for girls to have long luscious locks, faces enhanced with makeup, tiny waists, and of course, items from the Victorias Secret collection, to not only feel beautiful, but to make their boyfriends, husbands, and themselves happy. If their influence on girls and women was not enough, boys and men now expect girls and women to emulate and be like the Angels; both physically and sexually. The fashion influence is obvious, as Victorias Secret is more popular and promoted than ever before; as is the effects of a sexualized fashion trend targeting not just adults, but girls just hitting puberty. - Hana Salameh
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line for childrenconstructschildren constructs a much
Body Image and Fashion
The fashion industry is one of the main perpetrators of endorsing unrealistic beauty ideals. These unrealistic beauty ideals consist of the extremely tall and thin woman. These beauty ideals are evident in the type of models they use for print advertisements and even more so on the runway. Within the fashion industry one's appearance is of utmost importance. This leads to a great amount of stress and many of these models resort to dangerous solutions to keep their weights down. These "solutions" can take the form of extreme dieting and exercise and occasionally it can lead to anorexia nervosa. As a result many of today's young women and girls are starving themselves in hopes of attaining the body put forth by the fashion industry.

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From the very beginnings of women's portrayal in society, their image has been focused on body parts, particularly breasts. In the image above, native carvings of women depict them with enlarged breasts and minuscule heads, emphasizing that their importance lies in their physicality and not mentality.
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These images introduces a classic ideal of the woman as the "homemaker": cooking, cleaning, and raising the children. She lovingly dotes upon her husband and spends hours cooking to please him. This woman is pretty to look at but doesn't have much to her mentally.
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These images, selling cigarettes, indicate a woman who likes the male dominance. These women are portrayed as weak and willing to follow the man in whatever he asks of them.
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These ads portray women in a hypersexualized light. The items being sold are often scarcely noticeable among the female bodies and promiscuity. Companies have found that by making sex the main focus, the product sells better.
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With our society becoming increasingly focused on thin and slim, models, as well as non-models, are commonly becoming too skinny in an effort to look attractive. In the past, models were photoshopped to look thinner, but are now commonly being edited to look more normal weights. This is unhealthy and projects a bad image for women.